DECKED is the leading aftermarket truck storage and organization company.
They approached Suiter & Company to rebrand their identity for a whole new product line and reach a broader audience.
Strategy and Positioning
How do you make organization aspirational?
Through a series of interviews, customer segmentation research, and proven brand workshops, we were able to align on the brand framework for the rebrand.
*You know the client is awesome when there are dogs cruising through the brand workshop.
The logo was designed to be representative of the products themselves, but also a metaphorical container form for the infinite amount of items that can be stored and organized.
A custom typeface was designed with Papanapa creating a unique asset for the brand.
From ideation to production.
Designer holy grail achieved!
A DECKED faithful got a tattoo of the logo. Epic.
Client Leads
Bill Banta - CEO
Greg Randolph - VP Marketing
Andrew Ries - Executive Producer
Aimee Evans - Lead Design
Kate Puddy - Producer
Tamara Harrison - Design
The entire DECKED team. Such an impressive crew.
Font Design
Papanapa
Photography
Will Saunders
Idarado
Project Capabilities:
Brand Identity
Brand Communications
Brand Strategy
Product Design
Packaging
Retail Design