Roam America is changing the model for hospitality on the road, elevating the experience for RV’ers and campers across America.
The goal of this project was to create a brand identity and digital system that was approachable yet aspirational to a fairly broad customer base.
Strategy and Positioning
How do you make RV parks aspirational?
Through customer research, site visits, stakeholder interviews and proven brand workshops we were able to define a framework for the new brand.
Dersu Rhodes
Creative Partner
https://www.dersurhodes.com
Michael Sharf
CEO, very creative client lead.
Dean Bradshaw
Photography
https://deanbradshaw.com/
Project Capabilities:
Brand Identity
Environmental Design
Experiential Design
Map Design
Digital Experience
Merchandise
Uniforms