Strategy and Positioning
Pay homage to generations of boaters on Whitefish Lake.
From the logo, to the menu, to the interior design, the design intent was to honor the generations of boaters plying the waters of Whitefish Lake, Montana. The bar has been referenced locally as the Tiki Bar for 15 years… but a Tiki theme in Montana didn’t make a lot of sense. Instead we pulled from the rich boat racing heritage on the lake.
*The original Whitefish Lake Boat Club Burgee
Honoring the rich history of boating on Whitefish Lake.
The Tiki Bar is a favorite spot for locals and tourists alike to pull up and have a great drink on the shores of Whitefish Lake, Montana. It is a bar that celebrates the nautical history of the lake with a clean, simple brand drawing inspiration from the nautical flags of earliest boat club on Whitefish Lake – The Whitefish Lake Boat Club.
Tom Suiter
Creative Partner, Illustration, Neon Sign Design, and official Tiki Punch taste tester.
Bruce Suba
Neon Sign Fabrication
Project Capabilities:
Brand Identity
Environmental Design
Menu Design
Experiential Design
Merchandise
Uniforms